PepsiCo Cuts Chip Prices After Losing Over $1 Billion in Revenue
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The CEO talks about their products like the McDonalds CEO.
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Too bad. I've learned my lesson and won't be giving you business my money again.
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The best flavors are made in Taiwan
Using Extreme Ultraviolet lithography!
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The CEO talks about their products like the McDonalds CEO.
holds bag of Doritos I just want you to know, I will be having this for my snack.
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My rec is Hardbite Chips.
*But honestly try any Canadian product you see available.
Hardbite is the best option in Canada, no contest. The prices are quite fair too given the current market.
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Because people shouldn’t have to choose between great taste and staying within their budget.
Thankfully that doesn't apply to PepsiCo, because 90% of their snacks are the most mid shit on that shelf coasting off brand recognition and shelf space. If I want cheap, I get generic; if I want great taste, I get some other brand. If I want somewhere in the middle, I get Utz. If I want medium–high cost for medium–low-quality flavor and texture, I buy a PepsiCo product. And if I want to make the right choice, I don't get any of those.
that was some salty snack of a roller-coaster.
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I used to only buy name brand snacks. I like the consistency, and I can afford it, so I'd spend the extra few cents. And honestly I just didn't even pay attention to the price.
But $6 for a bag of Cheetos? I can still afford that, but I won't because fuck them. I'm buying store brand for life now. If they put the price lower than it was before and fire someone for being so disrespectful to their customers, I'll give them another shot, but that's not going to happen.
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The article doesn’t mention it, but at least here in Europe, one big issue is that they changed all their products to be tasteless.
Because of the ‘healthy foods’ grading we have here, they took out a lot of what made their chips tasty. Resulting in very bland products. We personally haven’t bought any of those brands for a few years now because of it. Because I don’t want a ‘healthy’ chip - I want a tasty snack.
It’s definitely noticeable in Dutch supermarkets that many people are ditching those brands because of the lack of taste. And the price increases just accelerate that.
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The CEO talks about their products like the McDonalds CEO.
To be fair, it's more accurate to call chips product
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Attempts to win back consumers through smaller package sizes and promotional deals went nowhere.
What kind of consumer would be won over by smaller sizes? Savvy consumers know the best deals usually come from the larger sizes, which tend to have a lower price by weight. I don't even look at the tiny bags. Or are they seriously trying to frame shrinkflation as somehow being for a customer's benefit?
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There is a Frito-Lay factory in my home town. It absolutely stinks. At certain times of the year, it’s worse and the odor just lingers in the air.
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The article doesn’t mention it, but at least here in Europe, one big issue is that they changed all their products to be tasteless.
Because of the ‘healthy foods’ grading we have here, they took out a lot of what made their chips tasty. Resulting in very bland products. We personally haven’t bought any of those brands for a few years now because of it. Because I don’t want a ‘healthy’ chip - I want a tasty snack.
It’s definitely noticeable in Dutch supermarkets that many people are ditching those brands because of the lack of taste. And the price increases just accelerate that.
Can you mention specific regulation? I'm not sure what you're saying is correct
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Can you mention specific regulation? I'm not sure what you're saying is correct
In the Netherlands and a few other countries we have the Nutri-Score
https://www.rivm.nl/en/food-and-nutrition/nutri-score
This ranks a food from A (best) to E (worst) based on how well it fits into the dietary guidelines.
Important thing to note: it’s a ranking that compares foods in that same group. So it’s not ‘vegetables are A, pizza is E’, but rather ‘this Doritos has less salt than this bag of Lay’s’.
Now, this effectively caused companies to make their products blander in order to avoid a worse score. It also happened to save them money - you use fewer ingredients.
End result: chips now appear healthier because they have a better score… while also tasting like cardboard.
And how did that go over with consumers? See article. And you can read numerous complaints about it on social media.
Ironically, this also means that the Nutri-Score sorta works. Why eat chips when they are tasteless?

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In the Netherlands and a few other countries we have the Nutri-Score
https://www.rivm.nl/en/food-and-nutrition/nutri-score
This ranks a food from A (best) to E (worst) based on how well it fits into the dietary guidelines.
Important thing to note: it’s a ranking that compares foods in that same group. So it’s not ‘vegetables are A, pizza is E’, but rather ‘this Doritos has less salt than this bag of Lay’s’.
Now, this effectively caused companies to make their products blander in order to avoid a worse score. It also happened to save them money - you use fewer ingredients.
End result: chips now appear healthier because they have a better score… while also tasting like cardboard.
And how did that go over with consumers? See article. And you can read numerous complaints about it on social media.
Ironically, this also means that the Nutri-Score sorta works. Why eat chips when they are tasteless?

Alright, I thought you were saying evil EU laws make our food suck but it's actually good old corporate decisions to maximize profit. I'm Dutch as well so I know about nutriscore. I don't see that clear line between an advisory traffic light system on packaging and Lay's making potato chips worse than they already were. It's up to Lay's, don't blame the nutriscore.
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Fukin garbage. Everything they make is poison.
It would be great news if people were eating less of this crap.
But no. They are eating no-name crap instead.
Still poisonous trash. -
I used to only buy name brand snacks. I like the consistency, and I can afford it, so I'd spend the extra few cents. And honestly I just didn't even pay attention to the price.
But $6 for a bag of Cheetos? I can still afford that, but I won't because fuck them. I'm buying store brand for life now. If they put the price lower than it was before and fire someone for being so disrespectful to their customers, I'll give them another shot, but that's not going to happen.
I've not yet found a single good store brand here in Estonia.
I have however resorted to eating significantly less of that shit and preferring Taffel (Finnish), Estrella (part of German company Intersnack) or Balsnack (Estonian) when I do.
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Toooooo late dipshits.
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Attempts to win back consumers through smaller package sizes and promotional deals went nowhere.
What kind of consumer would be won over by smaller sizes? Savvy consumers know the best deals usually come from the larger sizes, which tend to have a lower price by weight. I don't even look at the tiny bags. Or are they seriously trying to frame shrinkflation as somehow being for a customer's benefit?
Yeah they are attempting to frame it that way. Here'd the logic in their muddled heads.
"We've increased the price of a 250g pack to £2 and people have stopped buying, so we'll reduce the price to £1.50"
"Yeah but you reduced the size to 100g"
"But the price !!!" Waves hands confusedly.
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Yeah they are attempting to frame it that way. Here'd the logic in their muddled heads.
"We've increased the price of a 250g pack to £2 and people have stopped buying, so we'll reduce the price to £1.50"
"Yeah but you reduced the size to 100g"
"But the price !!!" Waves hands confusedly.
"Well, at least you'll have a side dish to eat shit with"
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I've not yet found a single good store brand here in Estonia.
I have however resorted to eating significantly less of that shit and preferring Taffel (Finnish), Estrella (part of German company Intersnack) or Balsnack (Estonian) when I do.
I enjoy a ball snack once in a while myself.
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